( Case 02 ) — Flower atelier Concept project
Sweet Blossom
An online shop that delivers flowers in 2 hours.
( 01 )— The business DNA
Fresh.
Flowers arrive at 6:00 daily.
Fast.
Doorstep in 2 hours.
Open.
Photo before delivery.
Warm.
Coffee in every order.
( 02 )— What changed
Ordering
Chat in DMs, back-and-forth photos
Cart and checkout in a few taps
Choosing
Endless photo feed
48 bouquets in 4 styles
Delivery
Unclear time and price
2-hour slots, price shown upfront
Trust
“Will it look like the photo?”
Photo first + 5-day freshness
From abroad
Hard to order for family
Pay online, deliver to 4 cities
Average check
One bouquet, no extras
Build-your-own and gift cards
( 03 )— Inside the site
01 — First screen
Bouquet of the day, rating and delivery time up front
Goal:Trust · More orders
02 — Bestsellers
This week’s favourites, one tap to cart
Goal:More orders
03 — Shop by style
Four styles instead of guessing
Goal:An easy choice
04 — How it works
From click to doorstep in 2 hours
Goal:Trust
05 — Atelier story
A brand with a face — and free coffee
Goal:Loyalty
06 — Delivery
Cities, times and prices — no questions
Goal:Less admin work
( 04 )— Beyond the home page
Catalog
Filters by occasion & price
Product
Sizes, add-ons, card message
Checkout
One page, time slot, done
( 05 )— The client’s path
01Sees a post- 02Picks
- 03Sets a time
- 04Gets a photo
- 05Delivered
The heart of the site
Photo before delivery — no surprises at the door.
You approve the bouquet before the courier leaves.
4.9 ★ 1 240 reviews on Google
Bouquet of the day
Pink Mondial · 25 roses · 2 450 ₴
Approve photo · send courier
Ready in 40 min · photo in Telegram or Viber
( 06 )— Look & feel
Colour
Type
Flowers that say it
for you
Fraunces — headlines · DM Sans — prices & checkout
( 07 )— What’s inside
Want the same for your business?
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