( Case 01 ) — Beauty studio Concept project

Bellavia

Books clients while the masters work.

Business
Beauty salon, Kharkiv
Task
More online bookings
Our part
Strategy · UX/UI · Web
Year
2026
Bellavia website on a laptop

( 01 )— The business DNA

Calm.

One master — one client.

Care.

Sterile tools, EU cosmetics.

Fair.

Price fixed at booking.

Ritual.

More care in one visit.

( 02 )— What changed

BeforeAfter

Booking

DMs and waiting for a reply

Booked in 3 taps, confirmed in 10 min

Prices

Asked privately

Open price list, fixed at booking

Choosing

40 services, no idea where to start

4 directions + free consultation

Trust

Only word of mouth

4.9★ and 380 reviews up front

Average check

One service per visit

Rituals: 2–3 treatments at once

Gifts

Ordered by phone

Online in 5 minutes

( 03 )— Inside the site

bellavia.com.ua
Everything clear in 5 seconds

01 — First screen

Everything clear in 5 seconds

Goal:Trust · More bookings

bellavia.com.ua
Four directions instead of forty items

02 — Services

Four directions instead of forty items

Goal:An easy choice

bellavia.com.ua
Prices without surprises

03 — Price list

Prices without surprises

Goal:Less admin work

bellavia.com.ua
Bundles that raise the check

04 — Rituals

Bundles that raise the check

Goal:Bigger average check

bellavia.com.ua
Answers to fears clients don’t say out loud

05 — Why Bellavia

Answers to fears clients don’t say out loud

Goal:Trust

bellavia.com.ua
Other clients do the talking

06 — Reviews

Other clients do the talking

Goal:Trust

bellavia.com.ua
Book in 3 steps — and get −15%

07 — Booking

Book in 3 steps — and get −15%

Goal:More bookings

( 04 )— The client’s path

  1. 01Sees a story
  2. 02First look
  3. 03Chooses
  4. 04Books
  5. 05Confirmed

The heart of the site

Free slots for today — right on the first screen.

No calls, no waiting — tap a time and it’s booked.

4.9 ★ 380 відгуків у Google

Вільні вікна сьогодні

Атравматична чистка · 60 хв

12:0014:3016:0018:30

Забронювати на 14:30 · 1 200 ₴

Підтвердимо запис у Viber або Telegram за 10 хвилин

( 05 )— Look & feel

Colour

Milk#F4EFEA
Blush#F2DBD5
Sage#A5A68F
Mocha#8A6E66
Olive#5F604C
Cocoa#2B2523

Type

Краса, яка відчувається

в кожному дотику

Bellavia — full desktop page
Bellavia — full mobile page

( 06 )— What’s inside

11sections
2versions — desktop & mobile
3steps to book
4service directions

Next case — 02

FLOWER SHOP

floral boutique, e-commerce experience.

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