( Case 03 ) — Stretching & dance studio Concept project
Alira Studio
A dance studio site that gets people to their first class.
( 01 )— The business DNA
Grace.
Ballet roots, soft movement.
Open.
Every level is welcome.
Flow.
From stretching to heels.
Joy.
A happy mind, a healthy body.
( 02 )— What changed
First visit
Scary to try something new
First class with a discount
Classes
Hard to tell styles apart
5 classes, clearly explained
Schedule
Asked in DMs
Timetable by date, book a slot
Prices
Packages sent privately
Price list from 1 to 12 classes
Booking
Chat back and forth
One short form
Mood
Looked like any gym
A calm studio feel
( 03 )— Inside the site
01 — First screen
Name, mood and the first-class offer at once
Goal:More sign-ups
02 — Why us
A studio, not a gym
Goal:Trust
03 — Classes
Five styles, one tap to learn more
Goal:An easy choice
04 — Timetable
A timetable you can book from
Goal:More bookings
05 — Price list
Packages that turn visits into a habit
Goal:Returning clients
06 — Booking
First class in one short form
Goal:More sign-ups
( 04 )— The client’s path
01Sees a reel- 02First look
- 03Picks a class
- 04Books
- 05Comes in
The heart of the site
A $15 first class — the easiest yes.
A discount and a short form remove the fear of starting.
First class · 15 $
Monday, 01 January
Stretching · 13:00 – 13:50
Book your class
We’ll confirm by email
( 05 )— Look & feel
Colour
Type
Alira studio
stretching and dancing
Ballet & Cormorant — headlines · Montserrat — text
( 06 )— What’s inside
Want the same for your business?
Start a project